Project Description

Saturday, October 27 to Tuesday, October 30, 2018
Courtyard by Marriott – Downtown Toronto

Referred to as Canada’s downtown, Toronto has the diversity, culture, and vibrancy to inspire greatness. We’re ready to let INSPIRATION shine as we gather for this year’s 2018 CACE-ACACE Conference.

Take in the views from the 6ix as we celebrate inclusion, well-being, and success in education communications. This conference line-up will take our learning to new heights.


Hotel Information

Courtyard by Marriott – Downtown Toronto
475 Yonge St, Toronto, ON M4Y 1X7
1 800-321-2211| (416) 924-0611

Click here to register hotel online (Book your group rate for CACE Annual Conference Oct 2018)

Block of rooms will be available until September 20, 2018. Make your reservation today! The conference room rate starts at $199 plus tax for Single, $219 plus tax for Double, $239 plus tax for Triple and $259 plus tax for Quads.

BRAVO Awards Dinner

CACE-ACACE recognizes and honours exemplary work in all aspects of school public relations, communications, marketing and engagement through the national BRAVO Awards Program.

Join us for an evening of recognition at this year’s BRAVO Awards Dinner on Monday, October 29, 2018, 6:00 p.m. reception and 7:00 p.m. dinner.

Pre-Conference Workshops on Inclusion, Well-Being, and Success!

Strengthening Home-School-Community Partnerships through Communication
Category: Inclusion

Ensuring the full and meaningful inclusion of ALL students is a fundamental mandate of the public education system in Canada. For some of our most vulnerable children and youth, the ability to fulfill this mandate depends greatly on establishing and maintaining a strong partnership between school, home and community service providers. Such a partnership relies on an effective means of communication that facilitates genuine, purposeful and ongoing consultation. In North Vancouver School District, the Office of Inclusive Education has worked closely with the Communications division to develop an online framework for school personnel, parents and community agencies to share their perspectives on seven core components that are essential to supporting students who have complex developmental needs.

Vince White, District Principal of Inclusive Education with the North Vancouver School District, will discuss how he involved key partners in the ongoing development of an easily accessible online framework for promoting inclusive education. He will discuss some of the interpersonal and organizational dynamics that motivated the development of this resource. Deneka Michaud, Communications Manager with the North Vancouver School District, will discuss how Communications has been able to use this framework to strategically support inclusive education (from both a proactive approach as well as in crisis management situations).

Responding to traumatic/tragic events: Best practices from the mental health field to shape PR responses
Category: Well-Being

Navigating responses in times of loss or tragedy in district school board’s is tough territory for any skilled PR professional. The stakes are high in school PR and often it’s all in a day’s (or evening’s) work. When supporting your school community through traumatic or tragic events there are key considerations for PR professionals to keep in mind when preparing a response. This session will lend insights from the mental health field to help shape responses which can help to heal in a time of hardship.

Join this pre-conference session to learn about mental health best practices and concrete strategy examples which can help you to respond to critical stress incidents (e.g. violence, staff arrest, death, community tragedy) in your board with a lens for organizational well-being while engaging your stakeholder audiences (e.g. students, staff, parents, trustees) effectively.

Heather Carter, M.S.W., R.S.W., is currently employed as the Chief of Social Work and Attendance Services for the York Region District School Board. Heather formerly supported the role of School Mental Health and Well-Being Lead for the Grand Erie District School Board, practiced as a School Social Worker, and delivered counselling to children, youth and families with exposure to violence, trauma, grief and complex mental health concerns. Heather offers expertise in the area of mental health treatment, school board crisis response and organizational change related to health promotion and workplace wellness.

Program-At-A-Glance and Speakers

Learn from our conference speakers:

Shakil Choudhury, Author of “Deep Diversity”
o Deep Diversity: Overcoming Us v Them

Darrell Keezer, Digital Strategist
o 37 Ways Your Website Has Died (and How to Resurrect it)

Talli Osborne, Inspirational Speaker
o Put Yourself in Your Clients’ Shoes

Matthew Morris, Teacher
o The Fresh Prince Syndrome

Shane Haggerty, Founder, Purposeland
o Trends in Marketing, Preparing for the Next Generation of School Constituents

Tristan Barrocks, Digital Storyteller
o The Power of Digital Storytelling

Explore Toronto: Our Views are Different Here

Thank you to our 2018
Annual Conference Sponsors!



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