Project Description

Our team

Catherine Shedden
Catherine SheddenAPR, President
Catherine has worked in communications at Trillium Lakelands District School Board in Ontario since 2003. Prior to this she was the Creative Director at Broadfield Communications, a marketing and communications firm based in Peterborough, Ontario. She brings over 22 years experience in public relations, publishing, design for print and web, media relations, and event planning to her role as Communications Manager for TLDSB.

Catherine also manages the Director of Education’s office for the Board which includes parent engagement, character development, healthy schools, and working with trustees as part of her portfolio. Catherine has been a member of CACE since 2003, was the Ontario regional co-liaison for 3 years and then the CACE executive treasurer for two years. Catherine co-chaired the Niagara Conference in 2012. In December 2012 Catherine received her APR accreditation (Accredited in Public Relations).

Kim Hamilton,
Kim Hamilton,Past President
Kim Hamilton is the Communications and Special Projects Director for the Quebec English School Boards Association (QESBA). Kim joined QESBA in 2003 following five years as Regional Coordinator for the Québec Liberal Party. Prior to the Québec Liberal Party, Kim worked with Senator E. Leo Kolber for two years as a project manager on various fundraising activities and the Heritage Minutes project. Kim began her career with Reynolds Aluminum as the Québec public relations liaison with the western provinces.
Bruce Buruma,
Bruce Buruma,1st Vice President
Bringing experience as a classroom teacher, school and district administrator, Bruce Buruma has been Director of Community Relations with Red Deer Public Schools for 15 years. His role also includes serving as Executive Director of the Foundation for Red Deer Public Schools. In addition to his undergraduate and graduate degrees in education, he holds a Graduate Certificate in Public Relations Management from Royal Roads University and certification through the International Association for Public Participation. Areas of interest in education communication include the power of storytelling; strategy and government relations; community relations and public engagement as well as education foundations.
Maxeen Jolin
Maxeen JolinInterim 2nd Vice President
Maxeen is the Communications Coordinator for Sir Wilfrid Laurier School Board which is the third largest English school board in Québec. It serves 13,500 students in 26 elementary schools, 9 secondary schools and 5 adult and vocational training centres. She is responsible for the school board’s publications, website, advertising, media relations, events and communications planning as well as the board Foundation. She has been with the SWLSB since 2005. Maxeen was Co-Chair of the CACE 2009 Montreal Conference as well as 1st Vice-president from 2010 to 2014.
Steve Lapierre,
Steve Lapierre,Treasurer
Steve Lapierre is the Strategic Relations Coordinator for District scolaire francophone Sud in New Brunswick. In his role, he manages corporate and strategic communications, marketing, and student recruitment and retention strategies.

Prior to moving to New Brunswick in 2010, he worked for two years at Conseil scolaire Viamonde in Toronto as a Communications and PR Officer.

Steve has been a member of CACE for 6 years, and has won a total of 11 BRAVO awards over the years.

Bilingual, Steve joins CACE executive this year as treasurer, and he’s happy to bring along his expertise and his passion for communications and marketing.

Trish Smith,
Trish Smith,Secretary
Trish has been working in public relations for ten years, spending much of her career in health care and education. She is a proud graduate of both the Master and Bachelor public relations programs at Mount Saint Vincent University in Halifax. While completing her graduate degree Trish focused on communication in education, specifically around the communication styles of senior administration.

For almost five years Trish has worked with the South Shore Regional School Board as Communications Manager. In this role she works with the Superintendent of Schools as well as the Governing Board. Working with the schools is what Trish enjoys most, as she loves sharing their stories and highlighting all the amazing work being done in classrooms along the beautiful South Shore of Nova Scotia.

Allison Grange,
Allison Grange,Director at Large
Allison Grange has over 10 years of professional communications
experience. After graduating from the Journalism – Print and Broadcast program at Humber College in Toronto, Allison worked as fitness editor at Oxygen magazine, SEO copywriter at Walden, and junior writer at NKPR. In 2009, Allison joined the Upper Canada District School Board in Brockville as a communications officer. Since then, she has worked with the Communications and Relationship Management department to promote the board’s 86 schools, as well as its thousands of students and staff, through video, social media, advertising and written communications. Allison is also the Director of Communications for the Upper Canada District School Board’s Champions for Kids Foundation.
Christian-Charle Bouchard
Christian-Charle Bouchard2016 Conference Chair
A true ambassador of francophonie in Ontario and education in French, Christian-Charle Bouchard holds a BA in education and a second one in Arts, English literature and theatre, and a Master in education, with a concentration in educational administration. He is a supervisory agent at all levels from elementary to graduate studies. He is the superintendent responsible for communications, student recruitment and retention at the Conseil des écoles publiques de l’Est ontarien. With his wide experience in education and sense of community, Christian-Charle Bouchard is a spectacular mentor for our schools.