2016 Conference Presentations

The Voice Episode 100: Crisis Communications with Ottawa Police Service

By Anat Cohn

crisis-comms-aid-kit-cohn-anat-2016On October 22, 2014 shots rang out downtown Ottawa, killing Corporal Nathan Cirillo as he stood guard at the National War Memorial. This unthinkable act devastated and sparked fear in citizens’ minds, causing a frenzy of conversations and rumours. Where did the assailant flee and where was he headed? Was there also an active shooter at the Rideau Centre? As these very questions and numerous other claims flooded the Internet, Ottawa Police Service (OPS) had already undertaken a number of crisis communications measures, with public safety as its number one priority.

Anat Cohn, corporate communications specialist at Ottawa Police Service, recently sat down with our producer Ashlea McGrath at MARCOM Professional Development Annual Forum to discuss her experience in crisis communications on that tragic day in 2014, and the vital role social media played in helping OPS communicate with the public at such a crucial moment.

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School PR and School Closures

By Shawn McKillop

It’s a Game of Monopoly and It’s your turn to Pass Go!

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Member Samples

North Vancouver School District #44

Beginning in September 2017, the new Outdoor Education Academy offered by the North Vancouver School District will be a one-year program available to all grade ten students. Offered out of Sutherland Secondary, the academy will get students out of the classroom and into nature. It will provide hands-on experiences that break down traditional boundaries between subject areas and offer interdisciplinary learning in science, math, humanities, language, and physical and health education. Students will learn curricular components in ways that are connected to real-life outdoor experiences, while also focusing on sustainability and personal leadership development. To find out more, check-out this informational video

Durham Catholic District School Board

Passport to Excellence: International Education

In 2016, the Durham Catholic District School Board developed a communications plan to support the recruitment and retention of international students. The Communications Department reviewed marketing materials for similar programs across the province and nationally. We identified the need to get creative in branding the program in a way that would educate students and families about studying in Durham Region; and build excitement about the endless possibilities and academic opportunities that are available to students in the Durham Catholic District School Board. This handbook is just one sample of work that has taken place to date as part of the overall communications plan.

 Hastings and Prince Edward District School Board