Passport to Excellence: International Education
In 2016, the Durham Catholic District School Board developed a communications plan to support the recruitment and retention of international students. The Communications Department reviewed marketing materials for similar programs across the province and nationally. We identified the need to get creative in branding the program in a way that would educate students and families about studying in Durham Region; and build excitement about the endless possibilities and academic opportunities that are available to students in the Durham Catholic District School Board. This handbook is just one sample of work that has taken place to date as part of the overall communications plan.