Leading conference for education communication professionals sells out

October 7, 2016

Education communicators from across the country will converge on the nation’s capital for CAPITAL CONNECTIONS, the annual conference of the Canadian Association for Communicators in Education (CACE).

The conference is a sell out with 125 delegates expected in Ottawa from October 22 to 25 for the 31st annual conference of an organization that promotes and contributes to the development of professional communication services in the Canadian education sector.

Connections are essential for excellence in education communications! Be it the stories shared about teaching, learning and students in classrooms; the array of channels used to get stories out; or the relationships developed that contribute to the success of students in school. Connections are essential for excellence in education communications.

“Marketing, communications, community relations, media… It’s all about connections,” said Conference Chair, Christian-Charle Bouchard, “This conference will generate real discussions, explore and share ideas that will further develop our capabilities to excel, to innovate and to be the change in education communications.”

CAPITAL CONNECTIONS is the premier professional development opportunity for education communicators in Canada. The conference provides strong opportunities for sharing, collaborating and networking among communication professionals.

Keynote sessions will tackle the challenges of communicating in 2016, the net-amorphous of learning and creating social value outside the confines of demographics. Speakers include:

  • Bruno Guglielminetti – an expert in new technologies and digital media
  • Pierre Belanger – a University of Ottawa professor specializing in Canadian media industries, telecommunications and sociology of technical innovation
  • Guy Laflamme – Executive Director of Ottawa 2017 responsible for Canada’s 150th celebrations in Canada’s capital
  • Luke Moore – a media expert with senior-level experience with media and creative agencies across Canada
  • Mariam Saab – recognized for delivering strategic and measurable solutions in digital and social strategy

A number of workshop sessions will be provided by members of CACE and inspirational communicators:

  • Leveraging relationships into engagement partnerships
  • How do you correct misinformation when media gets it wrong?
  • School communication plans: building communication capacity in schools
  • Making change in eight steps: How a school managed to improve retention of students
  • Navigating a crisis in the digital age
  • Invest where it counts
  • Making sense of digital media and communications to connect with students
  • Humor, advertising and recruitment: explosive cocktail or recipe for success?
  • Selling your school through social media
  • School closures: communication tips and engagement strategies
  • Strategies to get success stories out
  • Offer full visibility of your schools and the school board with only a few clicks!

Catherine Shedden, President of CACE anticipates an outstanding conference. “The fact that the conference has sold out shows the quality of the program we are offering. This is our opportunity to connect – with new approaches to communications practice, with experts in communications, with our colleagues and sponsors. The range of keynotes, workshops and panel discussions is truly outstanding and provides excellent professional growth for all those in education communications.”

Conference information is available at:

For media inquiries please contact:

Christian-Charle Bouchard, EAO – Conference Chair
Surintendant de l’éducation
Conseil des écoles publiques de l’Est de l’Ontario
2445, boul. St-Laurent
Ottawa (ON) K1G 6C3
Phone: (613) 742-8960 poste 3845
Email: [email protected]

Catherine Shedden APR – CACE President
Manager of Corporate Services and Communications
Trillium Lakelands District School Board
Phone: 705.324.6776 Ext 22118 Cell: 705.879.2319
Email: [email protected]